The IndieWeb movement is all about having a place on the Web that you own and control. As Chris Aldrich put it in his excellent introduction to the IndieWeb, “wouldn’t it be better if you had a single website that represented you online?” From the point of view of content creation, there’s no question that posting on your own website is the best way to control your content. But what about consuming content? There are still unresolved issues with that, which I’ll explore in this post.
Month: July 2017
There’s a better way to own and control your online identity
Whether you’re starting a blog, building your personal brand, posting a resume, promoting a hobby, writing a personal journal, creating an online commonplace book, sharing photos or content with friends, family, or colleagues, writing reviews, sharing recipes, podcasting, or any one of the thousand other things people do online it all starts with having a presence and an identity online.
The seemingly difficult task these days is deciding where that should be. There’s Twitter for sharing short updates and bookmarks to articles; Instagram, Snapchat, Flickr, and YouTube for photos and videos; Facebook for communicating with family and friends; LinkedIn for work and career related posts; Swarm for sharing your location; and literally thousands of others for nearly every micro-slice of content one could think of.
We’ve seen this before. Zynga, and the gamification trend; Groupon, and the daily-deal verticals, deal-ification of everything. Now, we see the same play in the cryptocurrency world.
Don’t get me wrong. I believe Bitcoin is real because it is essentially banking, disrupted. I call it more of a bank than currency because the daily trade has not shifted away a bit from fiat-currencies. To me, it’s more a response to increasing (for arguably good reasons nevertheless) violations of privacy in the banking system (e.g. FATCA and the likes). Thus the power of the collective operation behind BTC is similar to an international bank like HSBC.
Blockchain is one of the most intriguing technologies out there in 2017, in no small part due to its open nature. Open in the sense that there’s a lot of open source work happening (in particular, its two largest projects: Bitcoin and Ethereum). But also ‘open’ in the sense that blockchain is the epitome of a decentralized platform. For this reason, many see blockchain as a potentially huge disrupting force on the Internet. Think about what a decentralized eBay, or a decentralized Uber, would mean for the economy. Essentially, a blockchain version of eBay or Uber cuts out the middleman – meaning the buyer/passenger gets to liaise directly with the seller/driver.
If you want to see where a small or mid-cap tech company is headed to, take a look at their “Jobs” page. Most often than not, it offers a lot of clues on the kind of projects they’re working on, and the technologies that they prefer.
To me, ZenDesk is one of the few companies that the AI revolution should immediately affect, yet they don’t seem to be moving a needle on that front, at least from the surface. I don’t see a single post that mentions Caffe, TensorFlow, Torch or neural networks.
Your content is yours: this is a central tenet of IndieWeb. It’s a philosophy that promotes ownership of your online content and it’s been labelled POSSE, an acronym for “Publish (on your) Own Site, Syndicate Elsewhere.” Some in the IndieWeb community take this to the extreme and save literally everything they do on the Web, from tweets to check-ins and much more. AltPlatform contributor Chris Aldrich is in this camp – he’s even come up with an elaborate workaround to post onto Facebook, via his own website, but without getting the familiar “mom-autolike” (when your mother likes everything you post, because…well, she’s your mom).
So far in my ongoing project to IndieWebify my web presence, I’ve upgraded my WordPress site with IndieWeb plugins, installed a blogroll, and subscribed to a bunch of indie bloggers in a modern feed reader (I’m trialling Inoreader, but I’m also still using Feedly – both are great choices). Now I’m curious to see how social media fits into this Open Web picture. After all, my manifesto for AltPlatform was partly based on finding a way to route around the big Walled Garden social networks: Facebook, Twitter and all the rest.
Back in 2007, in our good old ReadWriteWeb days, I wrote an article on Amazon’s then-nascent cloud initiative entitled Why Amazon’s HaaS (Hardware as a Service) Strategy is a Winner. I was comparing Amazon’s then potential success to Google’s advertising business. In a nutshell, the point was that if Google had gained so much value by monetizing the revenue side of the internet, then Amazon had an equally significant chance at success by monetizing the costs side (represented by the graphic below).