In an effort to empower, enlighten and entertain today’s new viewer, ABP Studios is poised to add a host of new services to ABP Network’s rich portfolio. With countless awesome stories as well as unique content, it will add meaning to the lives of discerning and new-age viewers of this era.
ABP Studios is a Mumbai-based content and production company that combines a collective experience of knowledge about India with a team of experts in their own field. The studio offers a variety of services such as intellectual property creation, production, co-production of fiction and non-fiction content on various platforms, licensing and syndication services, branding solutions, second screen and interactive content.
Led by a team of multilingual and platform independent storytellers, the studio will deliver groundbreaking content, to help reimagine the nation’s stories through a vision that transcends âblack and whiteâ. He will deepen the gray areas of each story, with an emphasis on the Indian context. The studios will identify, curate and nurture stories from different regions that connect and unify a country as diverse as India. From mythological feats to historical feats, from popular fiction to cutting-edge and original stories of local heroes – the new content production branch is looking for all the untold stories from the depths of this diverse country and sharing them with an audience. global.
The creators of ABP Studios believe that stories with heart have no language. Their vision is that local Indian stories become stories of the world and do not remain limited in their appeal.
Aligned with the overall vision of the network, the content of the production company promises to have an “objective”. This will allow Indian and international audiences to engage rather than escape their realities. And above all, he will hold a mirror for today, to inspire a better future.
The new productions are already underway and will soon appear on various OTT platforms.
Speaking on the announcement, Mr. Avinash Pandey, CEO of ABP Network, said, âWe are taking an important step towards engaging with consumers of new-age content in this era. With the introduction of a more focused segment on content production, we will be able to effectively leverage our competitive advantages to create greater value for our customers and stakeholders. I have no doubts that our new company is well positioned to take the ABP brand to the next phase of its development. “
Expressing her thoughts on this, Ms. Zulfia Waris, Business Manager, ABP Studios said: âABP Studios is a very special division that offers something unique to today’s viewers. He goes beyond black and white, to find hidden perspectives and underlying meanings that lie in the “gray” areas. We have worked with dedication to make this dream come true and are absolutely delighted to announce that we will soon be sharing the many inspiring, thought-provoking and distinctive stories of our country with a diverse audience around the world.
Sharing his experience with the brand, Jacob Benbunan, co-founder and CEO of Saffron Brand Consultants, said: âWe are delighted to be involved in this new venture with ABP Network, being part of the entrepreneurial dynamic that is so pervasive at ABP. Having worked closely with Avinash and his team on the evolution of the Network brand, we already had a good understanding of ABP Studios’ ambition. Our team rose to the challenge and built something that could only come from this organization, I truly believe that bold design characterizes ABP’s culture and motivation. It’s a brand that seeks to do things beyond convention and we’re happy to have played a part in it. We wish Zulfia and her team the best of luck in building this wonderful new business. “
Reflecting back, Sumanto Chattopadhyay, President and CEO of 82.5 Communications, said, âWhen you light up the grays of life, you are rewarded with stories of striking color, clarity and truth. It is with this in mind that ABP Studios was born today, with this new light in which the world will now be able to see India in a new light.