Aditya Birla Group’s company, Applause Entertainment, has announced its expansion into the southern market. The production house has also set up a dedicated office in Chennai, Tamil Nadu. Driven by the opportunities presented by the regional OTT space, Applause will continue to develop its strategy for acquiring and creating content in the South. Director-producer Pramod Cheruvalath of Sign of Life Productions has joined Applause Entertainment as Head of Southern Content to help the company expand the plan with Vighnesh Menon, who is a producer at Applause Entertainment.
PRAMOD APPOINTED HEAD OF APPLAUSE SOUTHERN MARKET
Pramod Cheruvalath previously produced Iru Dhuruvam (Tamil), with Applause Entertainment for SonyLIV. He will now be responsible for building Applause’s content slate in the 4 Southern markets to create a diverse slate of premium series and movies in all languages. Previously, the content studio has also produced series like Humble Politician Nograj (Kannada), Vadham and Kuruthi Kalam (Tamil) besides producing the second season of Iru Dhuruvam.
Speaking about the expansion, Applause Entertainment CEO Sameer Nair said, “The global streamer has created a flat Earth and, in effect, a global village. Content from all geographies and in all languages has the potential to reach audiences everywhere. After our successes in the Hindi/Hinglish category, we are truly keen to work with the incredible talent in Tamil, Telugu, Malayalam and Kannada to tell authentic rooted stories for a national and international stage. Bringing Pramod on board to oversee the expansion is our first step in this direction. His extensive network, market knowledge and creative expertise will help us build our one-of-a-kind business model in key markets across the South.”
Pramod Cheruvalath also commented on the expansion. He said, “Since its inception, Applause Entertainment has supported and produced messy content across all genres. Regional content has untapped potential and the ability to connect strongly with local, national and international audiences. Excited to take on this new role to work with Sameer and the team at Applause Entertainment to enhance the Applause Slate with authentic and relatable Southern stories for a global audience.
ABOUT APPLAUSE ENTERTAINMENT
Applause Entertainment has produced and released popular series across genres and languages like Rudra: The Edge of Darkness, Bloody Brothers, Criminal Justice, Scam 1992: The Harshad Mehta Story and Hostages which set new benchmarks. Currently in production, a solid slate of theatrical and live-action films including Sharmajee Ki Beti, Iftikhar and more.
Applause’s feature debut, The Rapist, directed by Aparna Sen, recently won the prestigious Kim Jiseok Award at the 2021 Busan International Film Festival. The production house has partnered with top platforms like Netflix , Disney+Hotstar, Amazon Prime Video, Sony LIV, MX Player, Zee5 and Voot Select for his creative production.