Prime Video has already planted its flag in the sports streaming space and may be looking to launch a sports studio show to rival “Get Up”, “First Take” and “Undisputed”.
According to Andrew Marchand of the New York Post, Amazon has had “substantive discussions with Embassy Row,” the television and digital production company that created NFL Network’s “Good Morning Football” and NBC Sports’ “Men in Blazers.” Marchand says there is no formal signed deal, but says plans are already underway to get the show on the road, including which talent will host the unnamed program.
Since acquiring the exclusive rights to the NFL’s “Thursday Night Football,” Amazon has been a serious player in all sports discussions. Amazon is also in talks with the NFL to buy a minority stake in the league’s media properties, including NFL Network, NFL RedZone and even NFL.com. This expanded partnership could even lead to Amazon acquiring the rights to NFL Sunday Ticket. Internationally, Amazon owns the rights to several football federations across Europe, including the English Premier League, League 1 and 2 and the Champions League.
While live sports dominate the landscape of sports audiences, studio broadcasts offer the best option, especially talk programming. According to Barret Sports Media, October viewership for “First Take” was up 10% in October from a year earlier, averaging 431,000 viewers per episode for the month. While Embassy Row shows tend to eschew the “First Take” style in favor of a traditional morning show, Amazon will follow the money, and if it tells them a talk show is the way to go , they will go in that direction.
While Amazon will need a few more US sports rights to really claim its position as the new leader in sports broadcasting, a studio show will be a great way to legitimize Amazon’s sports offerings.