Anthony Joshua will offer new insight into his journey as a two-time heavyweight world champion after announcing the launch of a new content studio and production house, SBX Studios.
Joshua teamed up with Public relations, social media and content agency SoapBox London for the new venture, which will develop and produce a variety of projects, from long-running sports and entertainment documentaries to broadcast programming, branding campaigns , YouTube channels and podcasts.
SBX Studios will leverage the existing production experience of SoapBox London, which has produced content for Hugo Boss, Turkish Airlines, DAZN and Matchroom as well as managing YouTube channels for athletes like Joshua and Raheem Sterling, giving it access to a network of sports talents.
âItâs a natural step for me. Iâve worked with Andy, Rowan and the team for a long time and Iâve seen firsthand the quality of the production,â said Joshua.
âThey have a great knowledge of the industry and I have no doubt that we will be able to make SBX Studios the largest and most respected production house in the industry. personal content, I’m really excited to follow the stories of other athletes and help them gain mass exposure. “
As part of the SBX Studios launch, the content studio will also house Joshua’s existing library of unseen behind-the-scenes content dating back to his professional beginnings in 2013.
Co-owner and Managing Partner, SBX Studios, Andy Bell said, âThis is a huge time both personally and professionally. The opening of SBX studios is the next step for us. The core business of SoapBox London will always be profile management for athletes and as we move much more towards digital content production, so this is an evolution and not a revolution.
âWe have amassed a network of incredible production specialists and already have several projects in development. Having Anthony as a partner is a great declaration of intent. We are collectively committed to creating award-winning work for our clients. “