Home Production house Anushka Sharma and brother Karnesh’s production house strikes Rs 4 billion deal with Netflix, Amazon Prime Video

Anushka Sharma and brother Karnesh’s production house strikes Rs 4 billion deal with Netflix, Amazon Prime Video

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Indian entertainment is booming and thanks to the OTT boom over the past couple of years, the OTT giants have upped their game in terms of content. India’s three major streaming platforms, namely Amazon Prime Video, Netflix and Disney+ Hotstar, continued to deliver compelling and intense content.

Now, according to a latest report from Bloomberg, Amazon Prime Video and Netflix have pumped big bucks into Anushka Sharma and her brother Karnesh Ssharma’s production house, Clean Slate Filmz. It turns out that Clean Slate Filmz and the OTT giants have struck a deal worth $54 million, or around Rs 4 billion. Yes, you heard right.

The report revealed that the deal is to release multiple movies and web series over the next few years. Speaking to Bloomberg, Karnesh Ssharma confirmed the development and said Clean Slate Films will release eight movies and series on these streaming platforms along with a few more over the next 18 months.

Karenesh is of the opinion that the competition between the OTT giants has resulted in a desire for experimentation and therefore also in increased budgets. “What’s happened over a period of time is that ambition is also growing within studio systems. And that’s great for people like us,” Karnesh Ssharma told Bloomberg.

Meanwhile, a Netflix spokesperson has confirmed that they have linked up with the actress’ production house and will be releasing three projects in the coming months. One of them is Anushka’s Chakda Express in which the actress plays the lead role based on the life of famous Indian cricketer Jhulan Goswami.

On APV, the production house of Anushka and Karnesh offered the very successful Paatal Lok which is one of the best web series of 2020.

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