Banijay Americas is launching a new production studio as part of an effort to meet the growing demand for premium content for Latin American and Hispanic American audiences. The new studio, called Banijay Mexico and US Hispanic, will be based in Mexico City and at Banijay America’s Los Angeles offices. It will focus on original content in English and Spanish for broadcast, cable and streamers in the Hispanic Mexican and US markets.
Marie Leguizamo, executive producer of some of the company’s best unscripted series over the past decade, will lead the new studio as managing director.
“Marie is perfectly suited for this role – she is one of the most respected producers in this space, she has deep roots in both countries and has an entrepreneurial spirit,” said Cris Abrego, President of the Americas. , Banijay and President and CEO, Endemol Shine Holdings, in announcing the launch and who would lead the new studio.
In 2019, Leguizamo, who is the sister of actor and comedian John Leguizamo, signed a global development and executive producer agreement with the Mexico-based company’s sister studio, Endemol Shine Boomdog. This division, headed by CEO Alejandro Rincon, is behind unscripted and scripted shows such as Quien Es La Mascara (Televisa / Univision), The Casa de los Famosos (Telemundo), Mira Quien Baila (University), Subete a Mi Moto (Amazon Prime
Leguizamo recently completed production of the third and fourth seasons of Boomdog and Amazon Prime. The last one who laughs (MDR) with Eugenio Derbez and has been showrunner / EP on hit Spanish series such as La Voz Children for Telemundo, Pequeños Gigantes USA and Mira Quién Baila.
“It’s an incredibly exciting time in this space right now, with so many emerging networks and platforms looking to acquire premium programming,” Leguizamo said. “I thank Cris Abrego and our team for trusting me for this new role and I look forward to further establishing Banijay as a leader in this territory.