Home Production studio Coolr Opens Creative Content Production Studio

Coolr Opens Creative Content Production Studio

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LONDON — Digital agency Coolr has launched Coolr Studios, a creative production studio, to offer clients in-house social media content production.

The agency hired Ben Jones (pictured, right) to head TheLadBible’s Coolr Studios, where he was a development producer, creating branded content campaigns on YouTube, Instagram, Snapchat, TikTok and the LadBible platform . Social media influencer Jay Beech (left) has also joined the team as a creative producer.

The agency has previously produced content for global brands such as Samsung, Burger King, Pepsi and Deliveroo, and recently became an official creative partner of TikTok.

Coolr Founder and CEO Adam Clyne – who was COO of TheLadBible Group before founding the agency in 2017 – said Coolr Studios would offer a social and mobile-first approach to delivering “authentic, bold and creative to brands wanting to be at the forefront of social entertainment and original content.

Clyne (pictured, centre) said: “There has been a seismic shift in what Gen Z audiences want to watch, how they watch and where. As an agency, we have always put creativity and story-sharing at the center of what we do and we have extensive experience with video. It now makes creative and operational sense to build on our already strong foundation with Coolr Studios. The social landscape continues to evolve but the appetite for video does not wane.

Jones added, “With Coolr Studios, we aim to collaborate with leading creators, influencers and filmmakers in the social space. We want to create content at the speed of culture and with the platform it will appear on. I’m excited about the potential of what Coolr Studios can become.