Home Production house Film producer Thunder Road partners with production house Spot Slash Dynamic to create marketing arm

Film producer Thunder Road partners with production house Spot Slash Dynamic to create marketing arm


Thunder Road Pictures – the producer behind the John Wick franchise, led by Bradley Cooper A star is bornand director Denis Villeneuve Sicario— has entered into a strategic partnership with Los Angeles-based production company Slash Dynamic. Through this partnership, the feature film and series prowess of Thunder Road will be brought into the marketing space, giving brands a powerful resource in creating commercials, branded entertainment, immersive and short-form content.

“As brands increasingly look to feature filmmakers to help them create compelling content, we felt the timing was perfect to move into the space,” said Thunder partner Erica Lee. Road. “Our partnership with Slash Dynamic is an instant way for us to achieve this goal. We are truly excited to bring the highest level of cinematic craftsmanship and directorial talent to help brands elevate their storytelling.

Thunder Road Founder Basil Iwanyk added, “We all look forward to the exciting pace of creating feature-level productions on much shorter timelines. We get the immediate gratification of seeing our work there and the brands benefit from our directors’ vision and talent on their projects. We can’t wait to get started.

Through this partnership, Slash Dynamic – a WBENC-certified woman-owned company – will become, while maintaining its identity, the marketing production arm of Thunder Road, representing Thunder Road’s diverse roster of feature film directors in the industry. marketing. The new partnership will soon roll out its full roster of talent, with offices in Los Angeles and New York.

“It’s the best of both worlds for marketers,” said Tanya Cohen, Founder and CEO of Slash. “Slash are experts at creating branded ads and content, and Thunder Road is a Hollywood heavyweight with an incredible track record. Together, we represent an incredible roster of award-winning filmmakers and unparalleled capabilities. The partnership creates a complete ecosystem and a management structure across the media landscape, for filmmakers.

Cohen said the move will greatly benefit directors, as the company will serve as a development incubator for talent. “While the directors of Thunder Road will have the opportunity to explore the short form to create brand stories, the directors of Slash will have the opportunity to move into feature films,” she explained. Cohen noted that she and her partners are eager to attract additional directors through this partnership.

The partnership further opens up the opportunity for brands to create partnerships and branded entertainment with the Thunder Road slate. Additionally, Slash Dynamic has just launched an automotive content division led by Dave Hedeman and Steve Rice. The pair recently led creative advertising for Nissan at TBWAChiatDay NY.

“It’s such a natural progression for us,” said Thunder Road’s Lee. “We can see an immediate opportunity to offer brands a powerful presence within the intellectual property we own.”

Thunder Road films have grossed over $3.8 billion worldwide and been nominated for Academy Awards, Golden Globes, Producers Guild Awards, Writers Guild Awards, Directors Guild Awards and AFI Awards. Recent projects include: Tarik Saleh’s dark thriller The contractor; Halle Berry’s debut as a director, Bruised; Ric Waugh’s disaster epic, Greenland; and Sophia Banks’ action thriller Black Site. Upcoming projects include Dev Patel’s directorial debut, Monkey Man; The announced return of John Woo’s American action film, silent night; Wick jeans 4; and the John Wick spin-off tv series The Continental.

Slash Dynamic has produced commercials, immersive experiences and branded content for global brands including Nike, Amazon, Blizzard Entertainment, Red Bull, Ford and Porsche. Producer Caitlin Cohen (no family ties to Tanya). who has been with the company since its inception, will also be instrumental in facilitating the partnership with Thunder Road and the launch of Slash Auto.