ABC Talkies, a film technology platform, has announced the launch of its production company of the same name. Embarking on a new journey and diversifying its love for quality cinema, ABC Talkies is set to release its first film under the eponymous banner coinciding with the company’s first anniversary. The first film titled The Legend of Mahabhaleshwar under the ABC banner is an original animated children’s film slated for release in May 2022.
“The platform intends to create commercial value for short films in the growing children’s content market in the country so that consumers are willing to pay and watch and interested OTTs can purchase such films. for their library. The shorts being made right now are usually for festivals and generally have no commercial value. Therefore, the average mass audience usually does not see them, but the intention of ABC Talkies is to give masala content to consumers and try to change consumer behaviors. pay for such content. Additionally, we would like to break the myth that historical and traditional content is boring through our style of filmmaking. Apart from home entertainment, movies can also be used in classrooms by teachers who want to assess students’ attention and allow children to have a better sense of understanding while explaining historical events,” said said Siddharth Sinha, Chief Content Officer of ABC Talkies. .
“We’ve had an exciting year-long journey and are excited to roll out our ABC Talkies production house shortly after launching on Android and iOS play stores. This is just an important moment for us because our originals will remain one of our biggest differentiators. Our performance in 2021 is a validation of the pay-per-view model despite an increasingly competitive market. With our constant developments and promising niche content, we hope to strengthen our consumer base year after year,” said Shalibhadra Shah, CEO of ABC Talkies.
Focused on creating a powerful library for children, the milestone was reached with a mission to introduce India’s rich and glorious history to children in a fun and educational way. Educational entertainment content will allow children to learn and gather knowledge about untold stories of our great nation. Additionally, to maintain inclusivity in our diverse country, ABC Talkies will produce region-specific films to establish a sense of relatability. It also aims to give equal opportunities to the talents of the new era (technicians and talents) through its filmmaking.
The content is aimed at 2-13 year olds who would also capture the interest of millennial parents, either helping them revisit their childhood story and culture lessons as most families co- view content on streaming platforms through smart TVs.
The films produced under the ABC Talkies banner will always be multilingual where apart from a film being shown in Hindi and a regional language depending on the region where we are highlighting the story, we will also be emphasizing the release of some Sanskrit film to make Sanskrit a cool language for kids to watch and learn and maybe adapt the language in the future.
Since launching in 2021, ABC Talkies has had over 300 filmmakers and over 250 films while seeing 100% monthly growth in recent months as the brand continues its quest to create a unique ecosystem of being a good brand. short films.