The new production house will be led by Emad Morcos, former Chief Content Officer and Chief Commercial Officer of OSN; Amanda Turnbull, former managing director of Warner Bros. Discovery Middle East, Africa and Turkey; and Amel Farag, former head of content business strategy at OSN.
And the need for premium and exclusive content in the region shows no signs of slowing down. Much of this is generated by Saudi Arabia as the Kingdom embarks on creating its own entertainment ecosystem. It also means fertile ground for Rise.
“As the Saudi film industry experiences rapid growth, it is imperative that we create hyper-local content and tell stories of the Kingdom’s rich heritage and traditions,” said Omar Hussein, founder of Black Typhoon. “Looking forward to this partnership and how we can tell the best stories to an audience that eagerly awaits premium content.
The first to partner with Rise were Egyptian scripted series specialist Partner Pro and advertising creative house ASAP run by director Sherif Arafa and Amin El Masri, as well as Lebanese and Emirati factual reality company Different Productions. , directed by Mazen Laham. There is also Watan Network run by Bassel Khair, besides Omar Hussein Black Typhoon, which is funded for the specific development of original content in Saudi Arabia.
Watan Network attracts over 5 billion combined views per month across all platforms and 14 billion view minutes per month across YouTube, Facebook and Snap. “We are very excited to join the Rise Studios family; we have built our core business around the consumption of digital content and view this relationship as a natural progression,” said Bassel Khair, Executive Director of Watan Network. We understand how important it is for viewers to consume content across all screens and we want to grow Watan Network further with the addition of new vertical content and originals for the platforms.”