Home Production house From car wash attendant to owner of a media production house: the story of Joab Mwaura

From car wash attendant to owner of a media production house: the story of Joab Mwaura


Theoretical physicist Albert Einstein once said that you never fail until you stop trying.

The adage is true in the story of Joab Mwaura which illustrates the tale of grass to grace as he went from working as a car wash attendant to owning a media company, Sauti Tajika Productions.

Talk to Kenyans.co.ke, Mwaura detailed his journey, highlighting the obstacles and struggles that dot his career.

Joab Mwaura and Nancy Onyancha, former journalists of K24 TV


His career dates back to 2005 after graduating from high school. Despite passing his KCSE exams, he was unable to join the university due to financial constraints. This, however, did not shake Mwaura’s spirit. He reportedly works as an attendant at a local car wash in Nyahururu, Nakuru County.

To supplement his income, Mwaura also worked as a boda boda rider, earning as little as Ksh 10, over short distances.

Determined to pursue his dream career in journalism, Mwaura worked for an entire year at the car wash and as a boda boda operator, saving his income.

“After saving money, contributions from friends and family, I managed to raise the funds to pursue a degree at the East African Media Institute (EAMI) in 2006” , did he declare.

Journey to citizen television, K24

Mwaura’s dream finally came true when he joined Royal Media Services to work as a Swahili reporter. He then moved on to MediaMax’s K24 where he gained ground in feature reporting and analysis.

In 2020, Mwaura was among dozens of journalists the Kijabe Street media house fired due to layoffs and restructuring caused by the effects of the pandemic.

Together with his wife, Nancy Onyancha, who currently presents the Kenya Broadcasting Corporation (KBC) news, they launched the Sauti Tajika productions.

He noted that the idea behind the venture was based on him seeking to change the narrative and document human interest stories.

“We looked to start our own businesses and I looked to build on the two traits I had acquired over the years, working in a car wash business and doing journalism,” he said. he declares.

Due to his extensive work experience as a car wash attendant, Joab resorted to creating his own car wash titled, Jetshine car washas a scramble to supplement his income.

In June 2022, Mwaura says he was approached by the management of LookUp TV, requesting his services as chief information officer.

“I went to the interview and got the job. My goal is not to compete with other big houses, but to have the opportunity to be a mwananchi studio.”

He noted that over the past month they have unveiled a variety of shows such as Kilio Changu which focuses on Kenyans calling on supporters to help lift them out of poverty.

Mwaura advises fellow journalists to innovate and invest in digital media because of the huge opportunities it offers and the saturation of mainstream media.

“In 2008, the media was not saturated like it is today, so print journalism will soon die out,” he noted.

An image of the Jet Shine company located in Utawala, Nairobi County.

An image of the Jet Shine company located in Utawala, Nairobi County.