Tom Winchester, president of Heyday Television, owned by NBCUniversal, starts his own scripting company called Pure Fiction Television.
Pure Fiction plans to be “creatively and financially self-sufficient”, but is launching with a minority investment from Heartstopper and producer Top of the Lake See-Saw Films and talent agency Hamilton Hodell.
Winchester said it was seeking investment from like-minded, financially independent partners, allowing Pure Fiction to remain independent of the distributor and free to find the best houses for each show.
The company will produce content for the UK and global markets and offer strategic partnerships with writers, actors and directors “who are looking for more say in the development and production of their own work”.
Winchester said: “At Pure Fiction, we want to reflect the changes taking place within our industry by redefining the way partnerships work with talent. We believe in celebrating collaboration for everyone to benefit, and we do the best job we can.
In a joint statement, Iain Canning and Emile Sherman of See-Saw Films added, “Tom is a clear creative and entrepreneurial force, and we are delighted to support him with our See-Saw resources as Pure Fiction grows.”
As chairman of David Heyman’s Heyday, Winchester hired the company’s London and Los Angeles-based teams and oversaw a slew of international dramas, including Netflix’s Clickbait. He also produced The Capture for the BBC. In February, Heyday announced a direct order for Apples Never Fall, adapted from Big Little Lies author Lianne Moriarty’s latest novel, from NBCUniversal’s Peacock.
Prior to Heyday, Winchester was creative director at DNA Films, which produced Alex Garland developers for FX and the BBC’s Black Narcissus.
The See-Saw Group now includes internal sales subsidiary Cross City Films and film and television financier Fulcrum Media, as well as creator-led joint venture Picking Scabs with writer Sam Strauss (The End) and I Am That with director Garth Davis. (Lion), who is currently in production on the sci-fi thriller Foe for Amazon Studios.