Icon Agency has opened a purpose-built digital production studio, The Content Garden, at the Rosella Complex in Richmond.
Independent agency Icon has opened a dedicated digital production studio in central Melbourne as it ramps up its content capabilities amid strong growth.
Located in Richmond’s iconic Rosella Complex, The Content Garden is a purpose-built creative production studio for photography, film, social media and web content production.
Spanning over 600m², the studio will be a hub for emerging digital content creators, hosting movie nights, collaborations and networking events.
The Content Garden will also house Icon’s expanded video production division, including a newly established Auslan studio to produce content for deaf, blind and deafblind audiences.
Icon Agency Co-Founder and Managing Director Joanne Painter said The Content Garden meets the changing needs of governments and Icon’s corporate clients.
“The Content Garden allows us to quickly and flexibly produce multi-format and multi-channel content in a controlled, COVID-free environment.
“And like any thriving garden space, The Content Garden is a place to grow and nurture. The space will be used by film and digital creators to produce and curate content in all its forms – from podcast series and webinars to long-form films and short animations.
“During COVID, we have seen a significant shift in the way audiences consume digital content. With the launch of The Content Garden, Icon Agency is ready to provide snackable content to support multi-channel campaigns and briefs.
In addition to three large-format production studios, The Content Garden includes a sound recording studio, editing rooms and a media training space.
Ms Painter said the new venture capped two huge years that saw the company double in size and continue to expand its national footprint.
“We’re really excited about the future of digital storytelling and the opportunity to use this remarkable space to foster the next generation of digital content creators,” Ms. Painter said.
Visit https://contentgarden.com.au/ for more information.
Source: Icon agency press release