Home Production studio K Sera Sera and Vikram Bhatt set up India’s first virtual production studio

K Sera Sera and Vikram Bhatt set up India’s first virtual production studio


K Sera Sera and Vikram Bhatt have opened India’s first virtual production studio located on Dahisar Highway, Mumbai and spread over an area of ​​50,000 square feet. It has four independent floors where four films/projects can be shot at the same time.

Speaking about the project, Vikram Bhatt said: “The ‘Judaa Hoke Bhi’ film was for us a test of virtual production technology, i.e. with LEDs. We managed to make the whole film on a 60×60 floor. The biggest win for us is that the movie came out last week and millions of people around the world watched it.”

He continued: “We are pleased to report that the public accepted the visuals created from our virtual technology and viewers said they found no difference between the real and the unreal – in fact, the virtual scenes turned out to be better than real. Our victory is that what we did was shown to the public and passed the test. “JHKB” was our R&D film, now we have a “proof of concept”.

Explaining the benefits of the technology, Bhatt said the visuals made with the help of Virtual Film Technology are awe-inspiring and are also very cost effective, “Now Bollywood film producers can go global after joining us and regional filmmakers will be able to make it big nationwide. For minimum investment, we offer maximum viewing. That is, if you invest Rs 5 crore in any project, our Studio Virtual Worlds will make it look like a Rs 30 crore project.”

Speaking about the overall vision of the project, K Sera Sera owner Satish Panchariya said, “With our virtual production technology, we have decided to cater not only to Indian cinema but also to global cinema, as now we can to conform to the standards of any movie that’s made anywhere.”

Expanding on the theme, Panchariya said, “So we are not just targeting the 6,000 or 7,000 cinema screens in India; we are targeting the 1.5 lakh screens globally and the 150 OTT/satellite platforms operating in the world. We are keen to make our films in English, Hindi and even Spanish so that we can reach audiences all over the world.”

And he promised: “Now our films won’t look inferior; they won’t look like they need more money, because this virtual production technology will give us the grandeur and the images majestic that we have always desired.”

The benefits, according to Panchariya, are obvious. This technology for a large film will allow filmmakers to save up to 40-50% of the predetermined budget. And that would be desirable for all large projects. It is not, however, the “great movie”. These are movies that wanted to look big but didn’t have the budget to do so.

“So for a regional film that’s being shot in Punjab but just wants to have five scenes in Australia, or probably have the whole film shot in Australia, it’s no longer necessary for the cast and crew to travel to Australia. For the cost of filming in Mumbai, you could shoot with this technology and make it look like Australia and complete all the action scenes and songs. That means virtual production is the ultimate equalizer,” Panchariya said.

Sharing his enthusiasm for the development, acclaimed filmmaker Mahesh Bhatt said, “You will be able to get the grand images and the vastness that only big movies could afford until now. That’s why we invite everyone to share this technology; we want service to all. We want to tell the world that they can approach us and make their films look like they’ve always wanted them to look: big and fabulous. We can do it for you, and that’s the most important thing.

Mahesh Bhatt added, “We are not only inviting Hindi film producers, but we are also inviting the small producer, the big producer, the regional film producer to come and participate in this technology and help us to help them so that together we can become a strong industry.”

Panchariya pointed out, “Through this technology, our entire Indian film industry can flex its muscles to the world. We have always been seen as a country of millions of people who can make films, but it has always been a certain kind of films. , a certain budget that we didn’t have, the budget to make big films like ‘The Lord of the Rings’, ‘Star Wars’ or ‘Avengers’.

“But with this latest technology, we have it. We don’t have to look any further. That’s the beautiful part about it, that we can present ourselves as a ‘virat swaroop’ to the world and say, ‘We We are finally there, neck and neck with world cinema.