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Korea’s CJ ENM unveils production studio to focus on global content

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Crash landing on you

South Korean CJ ENM is launching a new production studio, which will sit alongside its existing Studio Dragon team and recently acquired Endeavor Content.

CJ ENM Studios will be led by Yong Soo Ha, who becomes CEO of the division after joining the company in 2009.

He was previously executive vice president and head of business development and investments at the Korean giant, and before that he worked in corporate strategy roles.

The new division will focus on producing OTT content for global audiences and produce across all genres. The new studio also plans to recruit talent/creators and expand its presence through mergers and acquisitions of top-tier production companies.

The company said the arm would act as “another base camp for content production” and would build on the growing global demand for Korean content.

The three studios under CJ ENM are part of the company’s plan to strengthen its global content production and multi-studio structure.

Studio Dragon, the production company behind Crash landing on you and Hometown Cha Cha Charecently announced plans to increase its scripted content production volume.

Endeavor Content, acquired by CJ ENM last year, will also produce content but will also use its distribution arm to sell shows from the Korean outfit.