LadBible Australia has unveiled its latest venture, LadStudios, a creative production studio with the goal of producing cross-platform content.
LabBible Australia said the studio will provide customers with the ability to “publish and promote to their local audience of 11.8 million and global audience of over half a billion ”.
The launch coincides with the launch of LadBible’s first feature documentary, The Unheard, produced with funding from Screen Australia and released on Amazon Prime Video on October 29.
The Unheard campaign was launched by LabBible Australia earlier this year, with the aim of tackling racial injustice nationwide.
Head of Originals at LadBible APAC, Shahn Devendran said the evolution of screen content continues to produce exciting new ways to connect with audiences, “but adapting this content to the respective platform will always remain a crucial part of the equation ”.
“LadStudios has a unique opportunity to create premium screen content that leverages LadBible’s vast knowledge of community information and platform nuances, ensuring that our shows and series are suitable for audience and audience. the platform, whether for streaming, social media or beyond. “
The company said LadStudios will be part of LadBible’s growing Australian offering to customers and partners, and will create original ‘broadcast-ready’ series and formats, in collaboration with broadcasters and streaming platforms that are looking for “360 approach” for content delivery.
LadStudios will also work with LadSocial and the network’s internal creative agency to create “First Platform ‘branded entertainment opportunities for customers and advertisers. It will also produce formats suitable for sponsors for traditional television.
A social content agency, LadSocial launched earlier this year, with Amazon Prime Australia and V Energy ANZ as first clients.
LadBible Australia Managing Director Joseph Summers said: “We are very fortunate to have millions of young Australians interacting with our content every day. As a result, we were able to test, learn and gain a deep understanding of what young people want to consume, on which platform and why.
“With the introduction of LadStudios, we are now able to leverage these learnings and develop a roster of high performing originals, while allowing our partners to leverage LadStudios and our data-driven approach to make an authentic connection with young Australians. “
LadBible Group said it has had a “remarkable year, becoming the largest creator of multimedia and entertainment content in the United States. [Tubular Labs] with a global audience approaching one billion ”.
It also said it has 1.6 billion total engagements in 2020, with key demographics in Gen Z.
LadBible Australia was launched in 2019, and LadBible Group joined over 20 Australian digital publishers last month, to form a new member association to support, connect and protect the interests of publishers and the public.