Series featuring male and female social media stars from around the world competing for a $1 million Ultimate Social Boxing League Contract (USB)
Finalists will participate in the live finale and pay-per-view (PPV) event of the music festival
The Inaugural Social Gloves: Battle of the Platforms The event generated over $15 million in revenue
social gloves on LiveOne garnered over 3.5 billion total impressions, 136,000 PPV purchases and made history as the first-ever event to feature NFTs with every PPV purchase
LOS ANGELES, April 19, 2022 /PRNewswire/ — Live One (Nasdaq: LVO), a creator-driven music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live events and virtual, and Propagate contentthe leading studio and independent content distributor, today announced that it has teamed up to create a one-of-a-kind sports reality show featuring the world’s biggest social media stars, titled Ultimate social boxing.
Ultimate social boxing was born on the heels of the public’s insatiable interest in seeing social media icons settle their disputes in the ring, not their social messages. The inaugural reality series will feature male and female pop culture icons with huge social media followings moving around the Ultimate social boxing house where they will live together, train together and ultimately fight in a boxing ring as they compete for the ultimate prize, a $1 million and a contract with the new international Ultimate Social Boxing League – which LiveOne plans to launch in the summer of 2022.
David Shumsky will serve as showrunner and executive produce alongside LiveOne Robert Ellin and industry negotiator Paul Cazerswho created the series, and Propagate’s Howard T. Owens and Ben Silverman.
The first 32 participants will be announced shortly. Each contestant must fight to earn their place in the USB House through a knockout amateur boxing preliminary bout. The 8 men and 8 women who win their fight will advance to a luxurious mansion where they will live under one roof. Each episode will see the housemates go head-to-head in an “influencer” challenge and give viewers a unique insight into the feature-length fight that will see a social media star knocked out of the competition.
“USB trades on a proven format that has been successful in social and sports media,” said Ellin, CEO and President of LiveOne. “Working with the world’s most influential social media stars, we bring an immediate audience for TV and streamers that’s backed by LiveOne’s global platform and an unprecedented amount of social engagement that hasn’t haven’t been seen around a combat sports event yet.”
“We are delighted to partner with LiveOne on Ultimate social boxinga unique approach to competition and genres flown over,” said Silverman and Owens. “We have a great team assembled to produce the series, and we believe the format will be of interest to viewers.”
Ultimate Social Boxing follows LiveOne’s original concept of social media stars meeting in the boxing ring. The LiveOne product “Social Gloves” launched this new medium and generated over 10 million live views (2.5 times more than Mayweather vs. McGregor) and over 53 million social media engagements.
LiveOne is a talent-centric platform focused on superfans and building long-term franchises in audio and video on demand, podcasting, vodcasting, OTT linear channels, PPV and streaming. direct. Its model includes multiple monetization avenues including subscription, advertising, sponsorship, merchandise sales, licensing, and ticketing.
About LiveOne, Inc.
Based at Los Angeles, California, Live One, Inc. (NASDAQ: LVO) (the “Company”) is an award-winning, creator-driven music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. From April 1, 2022, the company has amassed a paid and free member base of over 2.23 million**, streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations, nearly 270 podcasts /vodcasts, hundreds of pay-per-views, custom merchandise, released music-related NFTs, and created a valuable connection between fans, brands, and bands. The Company’s wholly-owned subsidiaries include lazy radio, React present, Gramophone Media, Palm Beach RecordsCustom Personalization Solutions, LiveXLive, PPVOne and Podcast One, which generates over 2.48 billion downloads per year and distributes over 300 episodes per week on its stable of top-rated podcasts. LiveOne is available on iOS, Android, Roku, Apple TV, Amazon Fire and via OTT, STIRR and XUMO. For more information, visit www.liveone.com and follow us on Facebook, instagram, ICT Tacand Twitter at @liveone.
Founded in 2015 by Ben Silverman and Howard T. OwensA pioneer in global format trade in the late 1990s, Propagate has offices in Los Angeles, New York and Paris. His recent credits “Rebelde Way” for Netflix, “UNTOLD” for Netflix, the FOX drama “Our Kind of People”, starring Yaya DaCosta and Morris Chestnut“Animals on the Loose: A You vs. the Wild Interactive Movie”, starring Bear Grylls for Netflix, “Escape the Undertaker”, an interactive movie featuring WWE Superstars for Netflix, “our Lady: Our Lady of Paris” for ABC and “Go Big Show“on TBS, and the upcoming US adaptation of the Eurovision Song Contest, as well as the unscripted”November 13: Attack on Paris” “Haunted” and “Prank Encounters” for Netflix, and “In Search Of” and “Kings of Pain” for History Channel. In scripted, “Blood and Treasure” and “Broke” for CBS, “Charmed” for The CW, Fox’s recently aired election-themed puppet special, “Let’s Be Real” and the upcoming “Zorro” television series for NBC. Propagate has also created and produced the podcast “An Oral History of The Office” for Spotify. Propagate’s expanding portfolio of companies includes Electus (“You vs. Wild”, “Running Wild With Bear Grylls”, “Jane the Virgin”, “Fashion Star”), Big Breakfast (“Adam Ruins Everything “, “Hot Date”), Notional (“Chopped” franchise), and talent management companies Artists First, Authentic Talent & Literary Management, and Select Management.
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** Certain members in contractual dispute are included in the total number of paying members for the periods reported. LiveOne currently does not track revenue related to these members.
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