MSQ has acquired the Brave Spark creative production studio, with plans to expand the latter’s global reach.
The deal, for an undisclosed amount, will see MSQ add Brave Spark’s video and digital production, design and creative technology to the group’s customer offering. Brave Spark will also continue to work independently for its existing customers, including Hiscox, Hitachi and Trivento.
Following the acquisition, Brave Spark will be based in MSQ’s London office in Covent Garden, where it moved in June.
Morgan Cox, head of dynamic content and production at MSQ, will work closely with Brave Spark founders Rob Drake and Robin Shek and CTO Luke Cunningham on global growth and technology plans; and with Kate Howe, MSQ Executive Director, to integrate content and production into the MSQ group proposal. Brave Spark employs 20 people.
MSQ said it will use its global footprint, which spans North America, Shanghai and Singapore, to expand Brave Spark’s global reach.
MSQ and Brave Spark have worked together since forming a strategic partnership in May 2020 whereby the latter becomes the default video content provider for the former.
The two agencies have worked collaboratively for clients like Arlo, Cancer Research UK, Bosch and the Natural Source Waters Association.
MSQ said the deal would allow it to “combine its expertise to develop a dynamic, premier content offering, built around a fusion of data, in-house programmatic media, and high-quality, high-volume content.”
Brave Spark is already working closely with another MSQ MBAstack agency after the latter – established in March when MSQ acquired an MBA – was appointed to resurrect George the Bear from Hofmeister.
Brave Spark marks MSQ’s third acquisition in 12 months. In September, he finalized the purchase of Be Heard Group, integrating Freemavens, MMT Digital and Agenda21, following the acquisition of MBA earlier in the year.
Peter Reid, Managing Director of MSQ, said: “I have gotten to know the Brave Spark team for several years now. The quality of the work they produce is always second to none and I cannot be happier to see them join the MSQ Family team.
“The disruption of daily life around the world has changed public relations with media and brands. As a result, marketers are increasingly asking for teams that can make the best possible content production and investment decisions to deliver the most impactful customer experience. areas of creativity and efficiency to achieve this. “