MultiChoice announced that it recently completed the installation of its Dolby Atmos compatible production suite, located at its broadcast center in Randburg.
It’s the first Dolby Atmos-enabled suite built by the broadcaster, and DStv’s owner said it can now bundle movies and series for international broadcasters that require Atmos-ready content.
“Dolby Atmos is surround sound technology that goes beyond the ordinary listening experience to deliver unparalleled clarity and depth,” said MultiChoice.
“The new production suite provides commercial benefits to MultiChoice, as movies and series can be packaged for international broadcasters who require Atmos-ready content.”
He said it will also help content creation on MultiChoice’s over-the-top (OTT) platforms, like Showmax.
One of MultiChoice’s media technology engineers, Kabelo Lebajoa, highlighted the challenges of the project.
“For MultiChoice, this was the first Dolby Atmos-enabled production suite we had to build,” she said.
“Most of the technology and equipment in this studio was new to us, so we had to read just about everything, but it was very interesting.”
MultiChoice post-production manager Tammy Gcaza said rolling out the Dolby Atmos-enabled suite helps the broadcaster stay aligned with its business goals.
MultiChoice said the rollout of Dolby Atmos technology in its broadcast center was the first of many to come, with upcoming technology updates to its audio mixdown suites also slated to be Atmos deployments.