New Delhi: American streaming service Netflix has set up its first music creation and production team in the Asia-Pacific region, in Mumbai. The unit will provide production support to music creators working with the platform in India and connect them with local musical talent, in addition to partnering with composers, producers, labels, publishers and artist management teams to create music for series and films supported by the service. .
The team will be led by Ramprasad Sundar who has worked with Netflix for two and a half years in its post-production activities.
“The music creation and production team will also partner with organizations across the country on programs and a range of initiatives, including training workshops for music supervisors and music editors. With the goal of developing the next generation of music supervisors and specialists, the team will work to create a more inclusive talent pool of individuals from underrepresented groups,” Sundar wrote in a blog post on the Netflix website.
Last June, the Reed Hastings-owned platform announced that it would set up its first live post-production facility in Mumbai. To be fully operational by June 2022, the facility will have 40 offline editing rooms for showrunners, directors, editors and sound designers to work with. Showrunner, essentially a role that originated in the web series space, refers to a person, outside of the director, writer, and producer, who oversees the creative and management aspects of the show. Filmmaker Vikramaditya Motwane was the showrunner for the final season of Sacred games.
Earlier this year, Netflix announced more than 40 Indian originals for 2021, saying it was looking to expand its slate nearly three times from 2020 across languages and genres, without disclosing investment figures. Along with extensive local language programming, the service is also trying to break into the country with low-cost packages. In September 2020, Netflix India partnered with Reliance Jio, to offer a free mobile-only subscription to postpaid subscribers for plans starting at $5.3 per month ( ₹399).
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