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New project connects London artists of color with video production team

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A new initiative by the city and the Forest City Film Festival aims to connect emerging musical artists of color with experts in video production.

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A new initiative by the city and the Forest City Film Festival aims to connect emerging musical artists of color with experts in video production.

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Project ISO, named after a camera term, is a music video incubator launched this week by the festival and the London Music Office.

“The ISO Project is a big step for the arts in London and a much-needed model for a creative hub in general,” said Zahra Habib, Co-Founder and Executive Director of the ISO Project and a local musician.

“Talented artists from all walks of life live in this city and are hungry to create. However, we encounter a big obstacle – that is, we don’t have many opportunities to meet other artists and visionaries in imaginative and safe spaces. That’s why this project is so exciting.

There is no fee for musicians to apply and no expense to be part of the program, Habib said, noting that the production team is led by people of color and all members are paid for their work. .

For more information or to apply, visit the website londonmusicoffice.com or email Habib at [email protected]

Habib explained in documents that the program seeks to “connect London’s emerging color artists and designers to opportunities for experiential learning, artistic expansion, collaboration and to develop local talent in the cinema and music.

Videos created through the program will premiere at the Forest City Film Festival’s 2022 Music Video Showcase.

“The FCFF is always looking for ways to help emerging film artists develop their talents, and we all want to break down barriers and give artists who struggle to be heard a chance to stand out in the crowd,” said Dorothy Downs, Founder. and executive director of the film festival.

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“Our music video competition is at the crossroads between film and music, and we’re thrilled to be able to encourage the creation of music and films that truly reflect our community.”

Downs and Habib noted that the need for the program was identified in 2020 when submissions to the inaugural video competition revealed “a clear lack of diversity among submitted artists.” The London Music Office then agreed to provide financial support for the first year of the project.

“Music and film are intrinsically linked,” said Cory Crossman, London’s music industry development manager. “Music videos offer a unique and powerful way to connect and share a story.

“The ISO project is an opportunity to share diverse stories from the London music community while providing hands-on mentorship to local musicians.”

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