Optiminastic Media launched 4Dots Production, an OTT production house. With this launch, the company aims to capitalize on the growth in the OTT digital streaming sector. Additionally, the launch of 4Dots Production marks Optiminastic Media’s foray into the digital entertainment industry. 4Dots Production will work closely with OTT, digital and social media platforms to create web shows for millennials in India and globally.
The OTT sector in India and globally is full of opportunities and with this in mind, and with the intention of being a part of this sector, we have launched 4Dots Production as a production house that will create shows specifically for OTT and digital platforms, Akshae Golekar, Founder, Optiminastic Media said. “There is currently a lack of production houses creating such content and we believe that with the right partners on our side, we can bridge this gap. We have partnered with talented people and will work closely with them as we begin this new adventure,” he added.
According to the company, 4Dots Production will bring together professionals from the entertainment space and aim to create a concept-driven project that targets the millennial consumer. “4Dots Production seeks to fill existing gaps in the current ecosystem with content, creating new opportunities and engagement techniques for brands and platform custodians. For its debut project, 4Dots Production has partnered with director Arbaaz Afzal, DOP Nawaraj Thapa, executive producer Ganesh Kharal, associate director Aradhya Mahashilkar and writer Siddharth Goyel,” the company said.
Optiminastic Media offers services in performance marketing, content marketing and influencer marketing. The agency has worked with brands such as Nykaa, CoinDCX, Runwal, Bata Nepal, Aviva Life Insurance, OYO, Sesa Hair Oil, MX Player among others for their digital campaigns. Optiminastic Media has offices in Mumbai and Dubai and recently launched Click2Collab, a global influencer marketing platform.
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