Home Production company “Parasite” production company to start NFT business with Lambda 256

“Parasite” production company to start NFT business with Lambda 256

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Poster of “Parasite” directed by Bong Joon-ho (CJ ENM)

Barunson E&A, the production company behind the Oscar-winning film “Parasite,” has partnered with blockchain company Lambda 256.

The blockchain company is a subsidiary of Dunamu, the operator of Korea’s largest cryptocurrency exchange, Upbit.

“The driving force that made Korean cinema what it is today came from passionate and active moviegoers. By creating this community where filmmakers and audiences can come together with their “love for movies” based on NFTs (non-fungible tokens), we expect to see more diverse pleasures and values ​​produced and shared through it.” , a Barunson E&A official said in a report.

“The key elements of this project, including the content, fun, value, sharing and transparency that it (Barunson E&A) aims to bring, can be implemented in the most appropriate and stable way on the blockchain and with NFT technology, which is a decentralized system,” a Lambda 256 official said.

The head of the blockchain house also added that the project fits well with the company’s goal, which is to popularize blockchain technology.

Both companies aim to create an NFT-based community for moviegoers.

Barunson E&A will be responsible for planning the NFT community project and Lambda 256 will be responsible for further developing the plan with its technology.

The two companies will jointly operate the new community, which is expected to launch in the first half of 2023.

The film production company added that more detailed information about their joint project will be announced on Friday during Blockchain Week in Busan.

By Song Seung-hyun ([email protected])