LOS ANGELES, August 9, 2021 / PRNewswire / – PRG, one of the world’s leading providers of technology solutions for entertainment and events, has integrated L-Acoustics L-ISA Immersive Hyperreal Sound technology into its virtual production studio in Los Angeles. L-ISA Immersive Hyperreal Sound technology enables artists to create and deliver multidimensional sound for live and recorded productions of any scale. This advanced audio technology combines with PRG’s extended reality configuration to provide a range of tools for immersive multisensory experiences.
Since 2016, L-ISA’s comprehensive ecosystem of audio tools has enabled audio creators to provide a natural, vivid experience that heightens emotions and invites the listener inside music, thereby enhancing the narration of any production. . Over ten million people enjoyed L-ISA at over 6,000 concerts, which received praise from attendees around the world. In addition to the L-ISA technology permanently available in the Los Angeles studio, which includes immersive speaker setup and processing hardware, the new L-ISA Studio software suite, released in April, makes it easier for sound creators to design immersive sound with a 3D control interface and a audio processing, all available on a personal computer. Creators can use L-ISA Studio software from any computer, listen to and prepare their content in binaural sound using headphones, then bring their creation to the PRG Los Angeles Virtual Production Studio where it is located. translate transparently to L-ISA hardware.
“We are delighted to see PRG be the first to adopt L-ISA technology and the L-ISA Studio software suite,” said David brooks, L-Acoustics Application Manager, Touring Liaison, United States and Canada. âThe enhanced streaming capabilities put PRG’s Los Angeles virtual production studio far ahead of other studios by providing the most intuitive tools for immersive live and streaming performances. “
This method of sound mixing expands the possibilities of spatial audio creation with a host of powerful tools for sound creators. With L-ISA, users can design, create, iterate and experience their work in 3D audio for pre, live and post production work. Using L-ISA technology, creators can enhance the audio experience by simultaneously streaming binaural, 5.1 and 7.1 listening formats at the touch of a button; no additional mixing required.
Pair that sonic capability with PRG’s xR stage and the possibilities grow exponentially. The xR scene is a next-generation tool where teams can create and deliver content for virtual reality (VR), mixed reality (MR), and cinematic reality (CR). Users can generate new environments by bringing digital objects into the physical world and vice versa. Combining this next-generation process with the audio capabilities of L-ISA technology takes content production to new levels of immersion.
âThe addition of L-ISA technology to PRG’s toolkit sets us apart from other production studios, and I’m excited to see and hear the exceptional creative content that will flow from our LA studio,â said Jeroen hallaert, vice president of production services at PRG.
PRG is the first to formally combine these capabilities in a studio environment, but productions are also able to use this technology on tour and at venues.
At June 10 at the Hawthorne Hangar at Los Angeles, PRG and L-Acoustics worked with aerospace company Archer to deploy binaural sound for the company’s reveal of its state-of-the-art all-electric vertical take-off and landing aircraft, Maker.
âIn this deployment, both the audience in person and those at home wearing headphones both experienced live xR sound and binaural unison sound, which is a true multisensory journey. It gave viewers the same feeling like a ride in a theme park, “says Hallaert. âWe were able to do this because, beyond the most advanced equipment, we also provided technicians with the expertise in content, lighting and technology to operate these tools seamlessly. “
Find out more about PRG and its new Virtual Production Studio here: https://www.prg.com/en. Learn more about L-ISA here: https://l-isa-immersive.com
Founded in 1984 near Paris, France, L-Acoustics is the market leader in professional sound technology. With over 550 team members worldwide and offices in Paris, London, Singapore, Los Angeles, and new York, L-Acoustics is present in more than 80 countries through our network of Certified Service Providers. Focused on solutions that enhance the audience experience, more than 20% of L-Acoustics’ talents are dedicated to R&D in the areas of acoustics, applications, mechanics, electronics, sound processing. signal and software development. In recognition of the creation of innovative professional sound technology, L-Acoustics was named as one of the Fast businessThe most innovative companies of 2020.
Recognized as the pioneer of the line-source array, L-Acoustics continues to shape the future of the professional audio industry with L-ISA Immersive Hyperreal Sound technology, a multidimensional, object-based approach to design, mixing and sound processing which results in extremely natural sound. and intelligible sound, and a more vivid and authentic connection between artists and their fans. Now also available for exceptional private sound spaces with L-Acoustics Creations designs.
L-Acoustics technologies can be heard in places like the Hollywood Bowl, Dickies Arena, Allianz Arena, home of Bayern Munich, or the Philharmonie de Paris, as well as the world’s top-grossing festivals, and touring with world-class artists such as Mark Knopfler, Aerosmith and P! NK.
About the production resource group
PRG is the world’s leading provider of entertainment and events technology solutions and has the largest inventory of rental production equipment. PRG provides comprehensive and discreet services to a range of clients in the Live Music, TV / Film, Broadway, Sports, Games, Corporate Experiences and Live Events markets. Customers and partners depend on PRG’s innovation, experience and depth of experience in the areas of audio, video, lighting, editing, staging, virtual production and extended reality, as well as set and automation systems to bring their stories to life. With 65 offices across North America, South America, Europe, Middle East, Asia, and Australia, PRG has the ability to provide services worldwide. PRG is owned by The Jordan Company, GSO Capital Partners and PRG Management. For more information, please visit https://www.prg.com/.
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