Production company BRON plans to return to its “core business” as a creative producer rather than a financier.
BRON, the production company behind some of the biggest theatrical blockbusters in recent years, has announced that it is forgoing funding for landmark films and instead focusing on its work as a company. of creative production. The Canadian studio has been involved in films like Joker, House of Gucciand Licorice Pizza in terms of production and/or financing and some of the projects in which he has been involved have performed well commercially.
In addition to co-financing projects through deals with Warner Bros and MGM, BRON has also supported productions such as Ghostbusters: Afterlifeas good as Bomb and more arthouse-oriented projects such as Neon’s Assassination NationBleecker Street Leave no tracenot to mention the A24s The Green Knight.
However, as we have also seen today with the release of plan B, the space for independent production companies to operate as huge sums of money are poured into film production can leave companies in vulnerable positions. BRON apparently chose to play for smaller stakes instead. Reports that the company is looking to invest in NFTs and Metaverse technology instead are perhaps less welcome, but only time will tell if BRON’s new strategy bears fruit.
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