When Nigel Washington was a student at Chamblee High School, a teacher suggested he look into the school’s new videocasting program. He immersed himself in both the creative part and the technical part of broadcasting. “I decided on the spot what I wanted to do with my life,” Washington said, recalling the in-house news shows he helped create as a high school student.
After graduating from college in New York, he returned to Georgia and turned a passion he began as a teenager into the business he now owns and operates in Decatur.
Washington started Means of Production in 2017, working with her mother and a network of industry associates. He said that although he studied film at Bard College, he got off to a slow start once he launched his career. “The lessons at Bard were more theoretical so I didn’t have a lot of work to show at first. They taught us more in terms of full Hollywood productions.
It’s good to have that knowledge, but that’s not what I expect to do.
While at Bard, Washington and a member of his “group” — a support group for students with similar interests — started a television show on campus. “Bard TV is still in production and I was one of the founders. It’s so cool; I’m very proud of that,” he said.
Attracting clients in the video production industry involves a lot of networking, according to Washington. “Sometimes the person who isn’t as good creatively or technically will get a job because that person is better known,” he said.
Wanting to get his name out there, Washington said he started his business with people he knew, many of whom were performance artists who needed videos. As news of her work spread around the area, Washington began finding work recording weddings, fashion and sports spots, short films, and a variety of other productions, especially broadcast spots. on social networks.
“That’s what I want to do,” Washington said, “but on a higher level. We’re past the point where social media is something kids play with. Big corporations — Fortune 500 companies — use social media to get their messages across. As a millennial, I get it: I know social media very well and it gives me an edge over some older people in the industry,” Washington said. .
The rise of social media is one of the major changes Washington said it has seen since it first became interested in video production. “We have to remember that what we’re shooting is likely to be viewed on a smartphone, not a big screen, and we have to produce it with that in mind. There are people who don’t care; but that’s the reality,” he said.
Washington said he could handle all aspects of the production, from concept to writing, shooting and editing. “I can do whatever the customer needs,” he said. “If there are images that have already been shot and the client needs an editor, I can do it. If the client is just starting out and needs help developing a concept, I can do that too. »
Washington said there is a lot of competition in the video production industry, but he believes it stands out because it offers strong business values. “There are a lot of people in this business who emphasize their creative abilities, but they’ve never learned how to operate as a business. Not only do I give clients what they expect creatively, but I also deal with them professionally.”
Laughing at his choice for a company name, Washington said, “I know that ‘means of production’ is a term associated with communism. It’s kind of an ironic name because I’m definitely not a communist. I own a business; I am a capitalist. I like the name because it literally suggests what we do; we are the means of production.
While Washington has said he’s been successful enough to run his business full-time without any other employment, he’s still looking to expand his business. “Basically, I am a sole proprietorship, although my mother is involved in some aspects of the business, and I have a network of talented and reliable people that I call upon for various projects. My brother often reminds me that every business, even industry giants, started with one person.
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