Pushkin Industries has reached an agreement to buy Transmitter Media in a bid, according to the podcast studio, to increase Pushkin’s in-house production capabilities for editorial and commercial opportunities. This is Pushkin’s first acquisition since the company was co-founded by Jacob Weisberg and Malcolm Gladwell in 2018.
The terms of the agreement between the two private companies have not been made public. Transmitter Founder and CEO Gretta Cohn will join Pushkin Industries’ senior leadership and report directly to Weisberg. Existing Transmitter staff will continue to work on ongoing projects as a newly formed production department within Pushkin.
“We are thrilled to welcome the Transmitter team, whom Gretta has embedded into one of the best audio production companies in the world. Their track record and reputation for bespoke production speaks for itself,” Weisberg said. in the announcement, “At Pushkin, Gretta will continue to lead an ambitious team of producers and manage their superb work with clients, while taking on a leadership role in our business.”
Transmitter Media was founded by Cohn in 2017 and has developed and produced podcasts including Finding Fred,Merger and the rebellious eaters club. Since launch, Transmitter’s customers and partners include Audible, The New York Times, ESPN, Spotify, and New York Magazine, among others. Earlier this year, Transmitter Media announced a multi-year strategic partnership with TED Audio Collective to produce a roster of ambitious podcasts and talk shows, including WorkLife with Adam Grant, on which they have partnered since its inception in 2017, Am I Normal with Mona Chalabi, Body Stuff with Jen Gunter and TED Business.
“Pushkin is among the most dynamic and thought-provoking works in audio,” Cohn said in a statement. “Our producers are thrilled to join world-class audio talent – on both sides of the mic – and grow with a company whose commitments to inclusivity and editorial rigor mirror our own. I know our team will thrive. in Pushkin.
The acquisition follows Pushkin’s recent first deal with A24, the independent studio behind TV shows and movies like “Euphoria” and “Everything Everywhere All at Once.” Pushkin is launching five new podcasts this fall. Pushkin will also release an original audiobook with actress, writer and director Lake Bell in November and has upcoming audiobook projects with Steve Martin and the Estate of Mary Oliver scheduled for 2023.