Home Production studio Samsung is piloting video content – To help create a virtual production studio

Samsung is piloting video content – To help create a virtual production studio


Electronics giant Samsung will lend its technical clout and help establish a virtual production set for content development. To this end, he teamed up with CJ ENM, the famous entertainment and media group behind the Oscar-winning film. Parasite.

Samsung will supply its microLED display unit, The Wall, to CJ ENM’s Virtual Studio, part of its television and film production studio complex scheduled to open in Paju, Korea, later this year.

The custom virtual production volume studio will be the first in the world to take advantage of The Wall’s unlimited LED technology. “The main screen will be installed in an oval shape with a diameter of 20 meters and a height of 7 meters or more, creating a seemingly endless backdrop for capturing content,” Samsung said in a statement from hurry.

Will help reduce cost and production time

This virtual production studio will use LED screens and connected cameras to create virtual settings in real time. This should reduce the time and cost of image composition and on-site production while helping filmmakers see the camera on set live in any direction.

Modular wall technology offers a multitude of installation options that allow designers to design environments according to their specific needs.

Jong-hee Han, president of Visual Display Business at Samsung Electronics, said in the statement, “With this partnership, Samsung is launching a new virtual production industry initiative with a commitment to provide innovative products and solutions that provide the optimal environment for the production of next-generation content.

Samsung said it will seek to cooperate more with CJ ENM in areas such as content production and the development of virtual production solutions.

The massive wall display measures over 1000 inches and supports up to 16K of high-resolution content1. It has dedicated studio production frame rates, a new addition to this year’s model that allows producers to run content at frame rates such as 23.976, 29.97, and 59.94 Hz.

CJ ENM is engaged in a wide range of businesses including multimedia, music, film, performing arts and animation. CJ ENM has created, produced and distributed world famous content like the Tony Award winning musical Kinky Boots, Korean box office records Roaring currents and Extreme work, as well as many popular TV series such as Crash landing on you and Mr. Sun.


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