Home Production studio SIRAP Production Studio on the World Stage at the Commonwealth Games – Campaign Briefing

SIRAP Production Studio on the World Stage at the Commonwealth Games – Campaign Briefing

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Production studio SIRAP is honored to have directed, shot, produced and edited the Victorian state motion content, in-stadium assets and broadcast packages for the recent Closing Ceremony of the Commonwealth Games in Birmingham in the UK, ahead of the 2026 Commonwealth Games in Victoria, Australia.

Hired by Australian creative powerhouse David Atkins Enterprises; SIRAP worked intensively for six weeks, shooting at various locations around Victoria to produce the visuals that were celebrated during the Commonwealth Game’s emotional closing ceremony.

Shown on a variety of towering LED screens throughout the stadium, the content celebrated the raw beauty, variety and multicultural elements of the state of Victoria.

SIRAP was in a unique position with this body of work; after directing and creating the hugely successful film campaign for Visit Victoria, ‘Stay Close Go Further’, which drove the COVID-19 tourism recovery for the state through an extensive television, radio, print and media campaign.

Australian director and principal choreographer, David Atkins, of David Atkins Enterprises comments; “We knew SIRAP from their evocative work they did with ‘Stay Close Go Further’ and the studio was the natural choice to bring the state of Victoria in motion to life, on the world stage.”

Said Paris Thomson, Founder and Chief Creative Officer discusses, “It was an incredible honor for our studio to be engaged on this important body of work. Seeing our State of Victoria on stage at the Commonwealth Games – communicating the beauty and essence of what makes our State great – has been a career highlight for our team.

In 2026, Victoria will host the Commonwealth Games at a variety of venues in regional areas; namely Geelong, Bendigo, Ballarat and Gippsland.

Creative Director: Paris Thomson
Director: Sam Martin
Production Manager: Fiona Herman
Producers: Belinda Cummings and Lisa Hammerton
Directors of photography: Brad Martin and Cam Boscoe
DOP: Brendan Cherry and Ben Bryan
Editors: Sam Martin, Jason Lee, Ben Willis
Animation: SIRAP in collaboration with Studio Pancho
Client: David Atkins Enterprises