Home Production house The production house addresses its peers and those on the front line with food aid

The production house addresses its peers and those on the front line with food aid

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A FOOD aid program has been launched to help actors in the film and television industry affected by the Covid-19 pandemic.

The Multimedia production company program was launched during the recent implementation of the Enhanced Movement Control Order in Selangor and has focused on the teams involved in the production of film and television content during the difficult times. .

A total of 202 food packages were distributed during the first phase of the program while the company is preparing 300 packages for its second distribution.

The program has gained support from Iskandar Malaysia Studio (IMS) as well as other local and international filmmakers.

Its third phase should start soon.

In addition to this, Mutimemedia is working with the Klang Chapter of the Malaysian Red Crescent Society (MRCS) to sponsor and prepare around 500 hot meals per day for healthcare workers at Covid Vaccination and Assessment Centers. -19, not to mention the police and military personnel of the Klang district.

Multimedia group chief executive Datuk Steven Lim Boon Siong said the film and television industry suffered huge losses during the implementation of the First Order of Motion Control last year.

According to him, restrictions on production and recording schedules have severely affected production planning on several occasions, leading to various delays and ultimately the postponement of local productions.

This, he said, had a huge impact on production companies.

“Many film and television crews, including actors, work as freelancers.

“The movement restrictions have therefore left the production team with no income during these difficult times. “

Lim said Multimedia is determined to help peers who are facing difficulties and convince them that the industry can overcome the challenges posed by the pandemic.

“Everyone involved in this industry is important.

“This help will continue as long as there are still people to help. We invite the public to join hands in helping any industry affected by the pandemic, ”he added.

Lim described the hot meal initiative as a gesture of appreciation to those on the front lines.

“It was significant to see a multi-ethnic voluntary effort that included teachers, retirees, professionals from various industries, members of the MRCS and our staff coming together to cook, pack and deliver hot meals to frontline people,” said he explained.

Film and television professionals in need of food assistance can apply through Multimedia’s Facebook page at https://www.facebook.com/mmemalaysia.

Food distribution is limited to the Klang Valley.


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