Home Production studio The production studio prepares the ground for the virtual opening ceremony of the European Football Championship

The production studio prepares the ground for the virtual opening ceremony of the European Football Championship


Later UEFA Champions League Finalsone of the world’s most anticipated annual football events, pop stars Marshmello, Khalid and Selena Gomez shared the stage for a dazzling opening ceremony at Portugal’s third-largest football stadium, never there set foot.

The stunning video performance took place in a digital twin of the Estádio do Dragão, or Dragon Stadium, rendered by Madrid MR Factorya company specializing in virtual production.

The studio, which has been at the forefront of using virtual productions for film and television since the 1990s, now brings its virtual sets to life with the help of Nvidia StudioRTX and Omniverse GPUs, a real-time collaboration and simulation platform.

MR Factory’s previous projects include the popular Netflix series Money theft and red skyand feature films like Jeepers Creepers: rebirth.

With NVIDIA RTX Technology and real-time rendering, MR Factory can create stunning visuals and 3D models faster than before. And with NVIDIA Omniverse EnterpriseMR factory allows remote designers and artists to collaborate in a virtual space.

These advanced solutions help the company accelerate design workflows and take virtual productions to the next level.

Images courtesy of MR Factory.

“NVIDIA is fueling this new workflow that allows us to enhance creative opportunities while reducing production times and costs,” said Óscar Olarte, co-founder and CTO of MR Factory. “Instead of traveling to places like Australia or New York, we can create these scenarios virtually – you go from creating content to creating worlds.”

Preparing the virtual stage for the UEFA champions

MR Factory received the draft UEFA Champions League Final Opening Ceremony amid heavy travel restrictions due to the pandemic. The event was originally scheduled to take place at Istanbul’s Atatürk Stadium, Turkey’s largest sports arena.

MR Factory captured footage of the stadium and used it to create a 3D model for the music video. But with the changing conditions of the pandemic, UEFA changed the location for a stadium to Porto, on the Portuguese coast – with just two weeks to go before the project deadline.

MR Factory had to quickly create another 3D model of the new stadium. The team used NVIDIA technology to achieve this, with real-time rendering tools accelerating their creative workflows. To create stunning graphics and set up the scenes for virtual production, MR Factory uses cutting-edge applications such as Autodesk Arnold, DaVinci Resolve, OctaneRender and Unreal Engine.

“One of the most exciting technologies for us right now is NVIDIA RTX because it allows us to render faster and in real time,” Olarte said. “We can instantly mix real items with virtual ones.”

MR Factory also uses camera tracking technology, which allows it to capture all camera and lens movement on stage. They use these images to then combine live elements with the real-time virtual production environment.

Over 80 people across Spain worked on the virtual opening ceremony, and with the help of NVIDIA RTX, the team was able to complete the integrations from scratch, render all visuals, and finish the project at time for the event.

Create vast virtual worlds

One of MR Factory’s core philosophies is to enable remote working, as this provides the company with more opportunities to hire talent from anywhere. The studio then empowers this talent with the best creative tools.

Additionally, MR Factory developed the Metaverse as a way to produce movies and television scenes. The pandemic has heightened the need for real-time collaboration and interaction among remote teams, and NVIDIA Omniverse Enterprise is helping MR Factory achieve this.

With Omniverse Enterprise, MR Factory can significantly reduce production times, since several people can work simultaneously on the same project. Instead of completing a scene in a week, five artists can work in Omniverse and get the scene ready in a day, Olarte said.

“For us, virtual production is a way to create worlds – and from those worlds come video games and movies,” he added. “So we build a library of content as we produce it, and the library is compatible with NVIDIA Omniverse Enterprise.”

MR Factory uses a render farm with 200 NVIDIA RTX A6000 GPUs, which provide artists with the GPU memory they need to quickly produce stunning work, deliver high-quality virtual productions, and perform real-time rendering.

MR Factory plans to use Omniverse Enterprise and the Render Farm on future projects to streamline creative workflows and bring virtual worlds together.

The same tools MR Factory uses to create the virtual worlds of tomorrow are also available free to millions of individual NVIDIA Studio creators with GeForce RTX and NVIDIA RTX GPUs.

Learn more about NVIDIA RTX, Omniverse, and other powerful technologies behind the latest virtual productions by signing up for free to GTCMarch 21-24.