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Twofour54 launches a virtual production studio

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Twofour54 has announced the launch of virtual production services as part of its studio facilities.

Abu Dhabi-based media, entertainment and gaming center Twofour54 has announced that it is expanding its production facilities through virtual solutions.

Launched in partnership with Canadian media company Ross Video, the new offering includes virtual studios, virtual production services and extended reality features. Featuring the latest 3D graphics and augmented reality (AR) technologies, it claims to be the first facility of its kind in the Middle East.

Using state-of-the-art cameras, virtual monitors, floating AR elements and customizable virtual sets, twofour54’s virtual solutions will provide a complete service to film, television and advertising producers, broadcasters, organizers of events and game companies. The virtual studios are powered by three of Ross Video’s Voyager graphics platforms, which are powered by the Unreal Engine to deliver high-quality, photorealistic visuals.

Virtual Studio’s state-of-the-art technology provides increased flexibility, allowing production companies to quickly change a set, roll out a new scene and look, or share studio space with other companies without any downtime. stoppage due to the construction of the set. Each of these benefits reduces production time and cost, limits negative environmental impact, and allows producers to focus on creating engaging and innovative content.

Complementing physical virtual studio facilities, virtual production allows companies to create flexible production teams that can perform a variety of tasks remotely while the talent, news anchor or event host is on the tray. This service is provided by Ross Video’s cloud-based remote contribution solution, Interstellar.

To complement the virtual solutions, twofour54 will provide a full suite of Extended Reality (XR) services, a new production trend for on-site production that uses a combination of real and virtual environments and interactions to lower the cost of production. . Available for live or pre-recorded content, twofour54’s XR services feature large format LED screens that are a direct replacement for traditional green screens.

Commenting on the development, Katrina Anderson, Director of Business Services, twofour54, said: “With a full range of world-class creative media companies based in Abu Dhabi, the emirate has firmly established itself as a true capital for all. forms of content creation. . A key driver of this success is the wide range of services and facilities provided by twofour54, all of which aim to increase the ease of production and help these businesses find new and innovative ways to create content and create content. engage their audience. By providing flexible, technology-driven solutions that can create production cost savings of up to 80%, that’s what Virtual Studios is about to accomplish, so we’re proud to be the first to offer this offer in the region thanks to the end-to-end solution. -end of partnership with Ross Video and Rocket Surgery.

She added, “Following the launch of twofour54’s new home at Yas Creative Hub, we continue to provide the best facilities and services to the creative industries ecosystem in Abu Dhabi. As a key driver of the emirate’s economic development, we will continue to drive the media sector forward in the months and years to come. »

Jim Doyle, Director of Rocket Surgery Creative Services, added, “We are thrilled to bring our award-winning creative and professional rocket surgery services to a market leader like twofour54. Since 2020, we have been focused on expanding our international footprint, and this great partnership is proof of that. The combination of high-quality creative services with state-of-the-art technology ensures that twofour54’s new virtual solutions will be the first of their kind in the region.

To support production companies looking to capitalize on new virtual studios, twofour54 partner Rocket Surgery, the creative arm of Ross Video, will be on hand to provide design and creative services. These services will include design consultations with the client, creative project management and a range of graphic packages.

The launch of Virtual Studios is part of twofour54’s commitment to providing the creative industries with all the tools they need to succeed. It is the latest addition to twofour54’s existing facilities, which include an AED800 million ($217.81 million) Studio City, a 300,000 m² backlot comprising 219,000 m² of land allowing production companies to build their own sets, 81,000 m² of standing sets, a range of studios, an experienced production, creative and technical team and several post-production houses to choose from.