Virtual production studio VERO in Bristol was recently the setting for a new promotional film for BMW’s new all-electric iX3 Premier edition, using its 2.6mm pixel pitch Desay LED display technology for the visuals. of the road.
The VERO team was approached by BMW to create a studio space to house the iX3 sports activity vehicle with an LED wall that could surround it with immersive and realistic graphics. Cheltenham-based AV expert, Production AV, provided the 2.6-millimeter Desay screen. The company’s technical production manager, Nathan Dunbar, and project manager, Sam McCrea, oversaw technical pre-production and delivery.
âWe spent a few months focusing on research and development to make sure each panel was pixel perfect and up-to-date to perform the HDR content required by the production agency and BMW,â said Dunbar. âWe also had to certify that the color profile was optimized to provide the best canvas for the designers at MadeWithVERO, who created the visual content for the backdrop. “
The AV and VERO Production team built a curved LED wall 19 meters wide and 4 meters high using the Desay panels, running in 10-bit and HDR that encircled the iX3. A number of shots from different angles were filmed with the vehicle stationary at alternating points of view.
Here is a video of how it worked:
To complete the network, the VERO team installed a 6 mm LED Desay roof for reflections with diffusion. All visual content was generated by VERO’s disguise media servers, using NovaStar 4K processing with Genlock to ensure there was no image tearing across the entire 19 meter wide canvas .
âThe BMW iX3 Premier Edition is marketed as a design innovation with ‘incredible levels of refinement and flair and a new look and feel,’â said Robert Tyler of MadeWithVERO. âWe’ve gone to great lengths to combine the latest camera tracking, game engine and LED screen technology with high definition, realistic graphics to shape VERO – and the results of the iX3 promo film are fantastic. We are delighted with it.
VERO was launched in the spring as a studio to ârevolutionize traditional VFX workflows,â which rely on the combination of physical footage captured in front of a green screen with digitally generated backgrounds in post-production. It already drastically reduces expensive set construction, outdoor shooting, and improves visual effects in a range of projects.
“Working in this way, VERO allows directors to see the visual backdrop in real time while filming on set, with powerful graphics engine tracking technology, meaning the action is always realistic,” Tyler said.