Home Production studio Xponential Fitness Unveils New Technology-Focused Production Studio To Elevate GO Streaming Platform

Xponential Fitness Unveils New Technology-Focused Production Studio To Elevate GO Streaming Platform



IRVINE, Calif .– (COMMERCIAL THREAD) – GO, the fitness streaming platform of Xponential Fitness, Inc. (NYSE: XPOF), a curator of leading fitness brands, today announced the launch of its enhanced production studio, XSTUDIO , further asserting itself in the digital fitness world which has exploded in popularity since the start of the pandemic. Some of Xponential’s brands include Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, YogaSix, AKT, Rumble, and STRIDE, all of which have a single GO platform accessible through each brand’s individual apps. The cornerstone of the refreshed production studio is a 70-by-14-foot LED wall that creates an augmented reality experience for GO users at home. New technology enables the GO team to deliver immersive studio-like experiences across nine brands, transforming the production stage from one fitness studio to another 4-5 times a day in 25 minutes, on average .

“The Xponential brands are coveted for their distinct sensory experiences in the studio and we strive to reflect that at home or on the go,” said Garrett Marshall, president of Fitness Streaming for Xponential Fitness. “This new technology – and the production capabilities it offers – allows us to deliver a representative digital studio experience to those without convenient access.”

With many consumers incorporating an at-home component into their fitness routines since the start of the pandemic, Xponential GO has stepped up its presence and content to allow members of the Xponential-branded studio to complete their workouts in person. Since GO’s official launch in March 2020, Xponential has recruited over 25 XPROs, or instructors, to deliver its classes live and on demand. The XPRO team comes from a variety of health and wellness backgrounds to give subscribers world-class knowledge, instruction and motivation. The team has recorded thousands of content, with GO’s library totaling over 2,500 online training courses to date.

“We are very excited to unveil our new GO production studio as we enter the next phase of Xponential’s evolution as a public company,” said Anthony Geisler, CEO of Xponential Fitness. “Our mission at Xponential is to make fitness and wellness stores accessible to everyone, whether in the studio, at home or on the go, and this investment in our digital platform and production studio will allow consumers to discover our nine brands in the same elevated manner, no matter where they are located.

Designed by the same team of passionate education and fitness experts who develop Xponential’s studio workouts, GO classes last 10 to 90 minutes and encompass all fitness levels, from beginner to advanced. Some classes require equipment, which can range from blocks or light weights for YogaSix GO to a rowing machine for Row House GO. New material is added weekly with a robust schedule of live lessons.

GO subscribers also have access to third-party content from Aaptiv and HyperIce through several partnerships concluded last year. Go365, Zeamo and Class Pass members also have access to GO content through Xponential’s strategic partnerships with these brands.

GO subscriptions range from $ 19.99 to $ 29.99 per month per subscription. For more information, visit www.xponential.com/go.


Founded in 2017 and headquartered in Irvine, Calif., Xponential Fitness, Inc., is a curator of leading in-store fitness brands across multiple verticals. Through its mission of making the fitness boutique accessible to all, the company has built and curated a diverse platform of nine fitness boutique brands spanning vertical industries including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running and yoga. In partnership with its franchisees, Xponential Fitness provides energetic, accessible and personalized training experiences led by highly trained instructors in studios in 48 US states and 10 additional countries as of March 31, 2021. Xponential Fitness’s brand portfolio includes the Pilates Club. , the largest brand of Pilates in the country; CycleBar, the largest national indoor cycling brand; StretchLab, a concept offering individual and group stretching services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training; YogaSix, the largest franchised yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; STRIDE, a concept of cardio and weight training on a treadmill; and Rumble, a boxing-inspired full body workout.

Forward-looking statements

This press release contains forward-looking statements based on current expectations, estimates, forecasts and projections of future performance based on the judgment, beliefs, current trends and anticipated financial performance of management. These forward-looking statements include, without limitation, statements relating to Xponential’s market share in the digital fitness space and XSTUDIO’s ability to attract current and new GO users. Forward-looking statements involve risks and uncertainties that may cause actual results to differ materially from those contained in forward-looking statements. These factors include, but are not limited to, the impact of the COVID-19 pandemic on our business and our franchisees; difficulties and challenges related to the opening of studios by franchisees; the ability of franchisees to generate sufficient income; risks associated with expansion into the international market; and loss of reputation and brand awareness; and other risks as described in documents filed by Xponential with the Securities and Exchange Commission, including the Quarterly Report on Form 10-Q. Other unknown or unforeseeable factors or underlying assumptions subsequently found to be incorrect could cause actual results to differ materially from those of forward-looking statements. Although we believe that the expectations reflected in forward-looking statements are reasonable, we cannot guarantee future results, level of activity, performance or achievements. You should not place undue reliance on these forward-looking statements. All information provided in this press release is as of today, unless otherwise stated, and Xponential makes no commitment to update such information except as required by applicable law.



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