XTR, the award-winning non-fiction company behind “They Call Me Magic” on Apple TV Plus and Oscar-nominated “Ascension”, has announced the acquisition of a 30,000 square foot studio near Alvarado St. in the Echo Park neighborhood of Los Angeles, just west of downtown.
The new XTR Studios space includes production and post-production facilities, a sound stage, recording studio and offices. The acquisition represents a key milestone for the documentary industry as audience growth and business catches up with narrative.
“It’s an incredible time for documentaries where the demand is higher than ever. Having our own facilities will allow us to face this moment,” said Bryn Mooser, CEO and Founder of XTR. “Most importantly, we We’re excited to build a center of creative excellence and an independent home for filmmakers and artists that inspires them and helps them achieve their best.”
Talk with Variety, Mooser adds that streaming services have helped non-fiction stories reach global audiences at scale. “It’s important because it means you have a business. [In the past], our industry has always struggled with distribution. Audiences never really had access to documentaries before, and you had to go to a movie theater or a film festival.
With the expansion of available streaming platforms and non-fiction entertainment experiencing significant growth, Mooser saw an opportunity to build a studio that was built for this moment.
And why LA? Mooser proudly declares himself a native of Angeleno. He says, “California is a place where if you come here with a big dream, and you work hard enough and don’t give up, you will succeed in this industry. It’s unique to California, and something that’s embedded in history. He adds, “With LA in particular, it’s a city that was built on the entertainment industry, telling stories and making movies.”
The growth of XTR Studios continues the trend of major media and entertainment companies investing in production facilities around the world. XTR now joins Sony, HBO, Warner Bros., Lionsgate and others in expanding their production footprint to increase production of new content and cement internal capabilities.
XTR Studios will also serve as the headquarters for Documentary+, the company’s fast-growing platform now available in 80 million homes.